Real Case Studies: Utilizing Online Surveys Results for Successful Marketing Strategies

Online surveys are a simple yet powerful way to uncover market trends, understand customer needs, and evaluate your brand’s position. However, the challenge lies in turning survey insights into actionable strategies. But with the right approach, surveys can become your go-to tool for making smarter business decisions.

This article showcases real-world examples from various industries utilizing self-service surveys, where service users are in charge of the whole research process—from questionnaire creation to survey distribution, and data analysis. We'll explore how survey results can be effectively leveraged for marketing strategies and business problem-solving. Actionable tips are also included to help you get started.

Case Studies Across Four Industries

Case 1: Business Education & Human Resource Development Service

Application of Online Survey Results:

1. Visualizing Market Needs
Conducting surveys among employed individuals to uncover pain points regarding existing training businesses and human resource development, identifying trends and opinions.
2. Enhancing Proposal Power
Using data as foundational materials for client proposals to strengthen sales presentations.

Future Applications of Self-Service Survey Tool:

1. Regular Surveys
Plans to conduct surveys monthly or at least bi-monthly to continue tracking trends.
2. Application in New Business
Aims to use surveys for market and awareness research when launching new B2B or B2C businesses.
 

Case 2: Manufacturing Industry (Machinery)

Application of Online Survey Results:

1. Effectiveness Evaluation and PDCA Cycle
Leveraging survey data to evaluate the impact of advertising campaigns, website operations, and SNS activities, facilitating continuous PDCA cycles.
2. Optimizing Outreach Strategies
Gaining insights for improving outreach strategies, such as digital advertising aimed at increasing brand recognition among younger domestic audiences.
3. Measuring Brand Awareness
Using surveys to assess awareness levels by analyzing differences between recognized and unrecognized groups regarding company advertisements and news.

Reasons for Using Self-Service Survey Tools:

1. Cost and Labor Reduction
Traditional brand research through agencies demands significant resources, time, and costs.
2. Quick and Easy Campaign Evaluation
Introduced self-service surveys for their speed, affordability, and flexibility to supplement larger-scale research efforts.

Case 3: Pharmaceutical Company

Application of Online Survey Results:

1. Idea Validation and Visualization
Enabling team members to test hypotheses quickly and gain confidence in their strategies.
2. Enhancing Internal Discussions
Using survey data to improve the quality of internal development meetings, shifting discussions from intuition-based to data-driven.

Reasons for Using Self-Service Survey Tools:

1. Ease of Use
Allows for the simple creation of lightweight surveys with around 10 questions.
2. Low-Cost Product Planning and Development
Traditional surveys through agencies were costly and time-consuming, limiting the frequency of use. Self-service survey offered a cost-effective, straightforward solution.
3. Suitability for Niche Markets
Ideal for conducting preliminary research in niche markets without committing to large-scale promotions or campaigns.

Case 4: Marketing Consulting Firm

Application of Online Survey Results:

1. Enhancing Content Credibility
Surveys are used to add credibility and newsworthiness to various web content.
2. Strengthening Uniqueness and Competitiveness
By incorporating survey results from audiences similar to their target readers, the company creates unique, high-value content that sets them apart from competitors.

Reasons for Using Self-Service Survey Tools:

1. Ease of Use
The simplicity of conducting surveys independently made self-service surveys an appealing option.
2. Speed and Flexibility
Unlike traditional surveys managed by research firms, self-service surveys enable quicker and more frequent studies, enhancing responsiveness.
3. Improved Proposal Quality
The ability to perform fast, easy surveys empowers the company to deliver timely and precise client proposals.
 

Five Key Takeaways for Research Beginners

The four cases showcase how self-service online surveys unlock new growth opportunities for businesses of various industries. Based on this real experience, there are several key takeaways that research beginners can start implementing right away.

1. Start Small and Specific

Conduct short surveys with clear, focused objectives, such as testing one hypothesis or gathering opinions on a specific topic. This allows resources to be allocated to the necessary areas only.

2. Leverage Surveys for Quick Validation

Use online surveys as a fast and affordable way to test ideas, validate assumptions, or measure the impact of initiatives before committing to large-scale actions.

3. Make Research a Habit

Since self-service online surveys could be done with low cost, it is possible to conduct regularly (e.g., monthly or bi-monthly) to stay informed about market trends and customer needs, even with a small sample size.
 

4. Use Data to Add Value

Incorporate survey findings into content, proposals, or strategies to enhance credibility, showcase unique insights, and differentiate yourself from competitors.

5. Adapt to Your Business Needs

While the above cases share common elements, their survey purposes differ. Some aim to identify differentiation from competitors, while others focus on evaluating the effectiveness of marketing strategies. Tailoring surveys to align with your specific business goals is essential.
 

Easy Start for Your Online Research Journey

Even beginners can start small and achieve impactful results by using online surveys to support marketing strategies, product development, and customer engagement. If you are eager to explore the potential of a data-driven success for your business, “Quick Survey” by GMO Research & AI would be a perfect starting point, offering more support than self-service options. 

Once your questionnaire and survey screen is ready, our experts will assist you in connecting with over 65 million real consumers across 16 APAC regions—efficiently and cost-effectively. Identify your audience and unlock new growth opportunities today!

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Check our 1-minute video guide on how to start an online survey!