About this Cookie Policy

GMO Research & AI understands that maintaining your privacy is important to you and we are committed to being transparent about the technologies we use on our websites.  This Cookie policy explains how and why Cookies, web beacons, pixels, clear gifs, and other similar technologies (collectively “Cookies”) may be stored on and accessed from your device when you use visit our websites.  This Cookie policy should be read together with our Privacy Policy.

 

What is a Cookie?

Cookies are small text files that are sent by GMO Research & AI to your computer or mobile device to enable certain features and functionality on our websites. Unless you restrict Cookie use, any browser visiting our website will receive cookies from us. Among other things, Cookies allow us to process your requests, secure the website, offer you services, and recognize your computer or mobile device from those of other users.  Cookies can be session-based or persistent:

Session-based Cookies keep track of your movement from page to page in order to ensure that you will not be asked for the same information you have previously given during your visit to this website.  We may use this kind of Cookie to enable you to return to a previous page, or analyze user behavior, such as which pages have been visited during your visit.

Persistent Cookies enable this website to remember your personal preferences such as log in details in order to improve the user experience by preventing you from having to re-enter these details each time you visit our website.

You can learn more about Cookies by visiting www.allaboutCookies.org and www.youronlinechoices.eu.  

 

How long will Cookies remain on my computer or mobile device?

Session-based Cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent Cookies last until you or your browser delete them or until they expire. In the following sections we explain in detail what types of Cookies we use and what data is processed by each kind of Cookie. 

 

What types of Cookies does GMO Research & AI use?

GMO Research & AI uses a variety of types of Cookies to enable certain features and/or improve the functionality on our websites.  In addition, GMO Research & AI has contracted with certain trusted third-party service providers to track and analyze usage, improve the user experience, and manage website content. These are called third party Cookies. The sections below will give you more information about the cookies this website uses, and what functions they perform on this website.

 

1.1       Technically Necessary Cookies

These Cookies are necessary to enable you to move around the website and use its features, such as accessing the secured areas of the website. Without these Cookies, certain services such as the registration of products or registration for training would not be available to you. The legal basis for the processing of personal data using technically necessary Cookies is Article 6 para. 1 lit. f GDPR. Technically necessary Cookies are not used to create user profiles. Technically necessary Cookies cannot be deactivated. 

 

1.2       Performance and Functionality Cookies

We also use Cookies on our website that allow us to analyze your surfing behavior. This data is not stored together with your other personal data and is anonymous. The data collected by functional cookies is used to improve how this website works. In this way, the following data can be transmitted through the use of Cookies:

•          Entered search terms

•          Frequency of page views

•          Use of website functions

•          Information about how visitors use our websites

 

In accordance with Article 6 para. 1 lit. f of the GDPR, GMO Research & AI has a legitimate interest to use this type of Cookie because we can improve the quality of our website and its content.  This type of Cookie ensures that GMO Research & AI can continuously optimize its offers to you. GMO Research & AI would like to draw your attention to the specific functionalities and legal aspects of our use of Google Analytics.

 

1.2.1   Google Analytics

On our websites we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies. The information generated by the Cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google uses this information on our behalf to evaluate the use of our online offer, to compile reports on the activities within this online offer and to provide us with further services connected with the use of this online offer. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with the enabled IP anonymization configuration (“gat._anonymizeIp();”) to ensure an anonymized collection of IP addresses (so called IP-masking). This means that your IP address will be anonymized by Google within member states of the United Kingdom, the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser is not merged with other Google data.

You can prevent Google from collecting and using your data (Cookies and IP address) by downloading and installing the browser plug-in available here: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information regarding the data use for advertising purposes by Google, possible settings and objections can be found on the Google websites:

https://www.google.com/intl/de/policies/privacy/partners/ ("Data use by Google when using our partners' websites or apps"),
http://www.google.com/policies/technologies/ads ("Data use for advertising purposes"),
http://www.google.de/settings/ads ("Manage information that Google uses to show you advertising"),
http://www.google.com/ads/preferences/ ("Determine which advertising Google shows you").

As an alternative to the browser add-on or within browsers on mobile devices, click on https://tools.google.com/dlpage/gaoptout?hl=en to prevent Google Analytics from collecting data on this website in the future. An opt-out Cookie is stored on your device as a result. It stores your instruction that we may not collect your data for Google Analytics. If you delete your saved Cookies, you must click this link again.

 

1.3       Cookies used for Marketing

This type of Cookie is often set by third-parties and is used to collect information about what other websites you visit (webtracking) so that individualized and targeted advertising can be displayed.

For these purposes, there is a legitimate interest as a legal ground according to Article 6 para. 1 lit. f GDPR for processing your data because we can individualize our advertisement to your interests. However, we also ask you to consent to the use of these third party Cookies in our Cookie Policy. The legal ground is therefore also based on Article 6 para. 1 lit. a GDPR.

We want to inform you about our use of the following services from third party providers for marketing and advertising purposes.

 

1.3.1   Google AdWords

On our websites we use Google AdWords. Google AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use on the one hand the re-marketing function within the Google Adwords service. With the re-marketing function, we can present adverts based on their interests to website users on other websites in the Google display network (Google itself, so-called “Google ads”, or on other websites). For this, the user’s interaction on our website is analyzed, e.g. the offers the user is interested in, to be able to show target adverts on other pages after visiting our website. To do so, Google saves a number in the user's browser when they visit certain Google services or websites in the Google display network. This user's visits are recorded via this number, which is referred to as a “Cookie”. This number is used to uniquely identify a web browser on a particular computer and not to identify a person; personal data is not stored. You can deactivate the use of the Cookie by Google by following this link, then downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin. For more information on Google remarketing and the Google data privacy declaration, see: http://www.google.com/privacy/ads/

We also use so-called conversion tracking as part of the Google AdWords service. When you click on an advert placed by Google, a Cookie is stored for conversion tracking on your computer/device. These Cookies become invalid after 30 days, do not contain personal information and are not used for personal identification. The information obtained using the conversion Cookie is used to produce conversion statistics for AdWords customers who have chosen conversion tracking.

You can prevent the installation of Cookies by adjusting the relevant setting in your browser software; but in this case, we expressly point out that you may not be able to use the full functions of this website. You can also deactivate interest-related adverts on Google and interest-related Google adverts in the web (within the Google display network) in your browser by activating the “Off” button under http://www.google.com/settings/ads or deactivating it at http://www.aboutads.info/choices/. You can find additional information on related options and data privacy at Google under https://www.google.com/intl/gb/policies/privacy/.

 

1.3.2  HubSpot

We use HubSpot services on our website to optimize our marketing activities, as well as examine the use of this website by its visitors (number of users, session duration, page visits). HubSpot is a CRM platform offering marketing and customer service tools. The data collected helps us analyze visitors’ interaction with the website and improve its overall performance and our services accordingly. Some of the cookies set by HubSpot are necessary or functional (e.g. _messageUtk), whereas some serve analytical and marketing purposes (e.g. _hssc, _hssrc,_hstc,_hubspotutk) and are set, therefore, upon your consent. Please see the pages below for more information on the use of cookies by HubSpot and its privacy policy: 

https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser#advertisement-cookies https://legal.hubspot.com/privacy-policy
 

1.3.3  LinkedIn

We use LinkedIn marketing solutions to help promote our business and better understand our audience. This includes using the LinkedIn Insight Tag to collect data relating to members’ visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days. Your personally identifiable data is not shared with us, only aggregated reports about our audience and ad performance. To enable these insights, “Marketing Cookie” listed at the bottom of this document, may be set in your browser.

 

Please see the pages below for more information on the use of cookies by LinkedIn and its privacy policy: 

LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy

LinkedIn Cookie Policy: https://www.linkedin.com/legal/cookie-policy

 

 

How to remove or limit GMO Research & AI​​​​​​​’ use of Cookies

You have full control over the use of Cookies. By changing the Internet browser settings, you can deactivate or restrict the transmission of Cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically by changing your browser settings accordingly. Please note that if you deactivate or restrict the websites use of Cookies, it may no longer be possible to use all of the functions on our websites.  For more information about how to limit or restrict Cookies, visit www.aboutcookies.org.

 

Cookie List

Necessary Cookies	Cookies	Cookies used	Lifespan
	ccmAuthUserHash	1st party	5 days
	concrete5jp	1st party	end of session
	concrete5jp_LOGIN	1st party	end of session
	__hs_opt_out	Third Party	13 months
	__hs_do_not_track	Third Party	13 months
	__hs_initial_opt_in	Third Party	7 days
	__hs_cookie_cat_pref	Third Party	13 months
	hs_ab_test	Third Party	end of session
	<id>_key	Third Party	14 days
	hs-messages-is-open	Third Party	30 min
	hs-messages-hide-welcome-message	Third Party	1 day
	__hsmem	Third Party	1 year
	hs-membership-csrf	Third Party	end of session
	hs_langswitcher_choice	Third Party	2 years
	__cfruid	Third Party	end of session
Analytical Cookies	Cookies	Cookies used	Lifespan
	__hstc	Third Party	13 months
	hubspotutk	Third Party	13 months
	__hssc	Third Party	30 minutes
	__hssrc	Third Party	end of session
	_ga	Third Party	2 years
	_gid	Third Party	24 hours
	_utma	Third Party	2 years
	_utmz	Third Party	6 months
Marketing Cookie	Cookies	Cookies used	Lifespan
	ads.linkedin.com	Third Party	end of session
	bcookie	Third Party	1 year
	lidc	Third Party	1 day
	AnalyticsSyncHistory	Third Party	1 month
	lang	Third Party	24 hours
	UserMatchHistory	Third Party	1 month
	BizoID	Third Party	1 month
	IDE	Third Party	1 year
	test_cookie	Third Party	1 day
Chatflow cookie	messagesUtk	Third Party	13 months

 

 

Last modified: Aug, 2021