GMO RESEARCH & AI

e-Book

What is Quantitative and Qualitative Research?

Marketers often fail to understand appropriate research methods and effectively leverage the data.
In this e-Book, let's explore the basic types of marketing research: Quantitative Research and Qualitative Research,
the differences between each type, how to use them effectively, and how to choose the right methods.

 

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In this E-book you will find:

  • The differences between quantitative research and qualitative research.
  • Advantages and disadvantages of each research type.
  • Survey methods and use cases of each research type.
  • Which research type you should use to meet your goal for the survey.

 

 

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