Leverage Online Surveys:

From Understanding Customer Needs to Generating New Initiatives

2024/09/02

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Do you face these challenges in your work?

Have you ever encountered the following challenges while carrying out your daily tasks?

• ​​​​​Struggling to understand your target customers’ needs: When planning new products or services, do you find it difficult to grasp what your target customers truly want? For instance, even when you come up with a new product idea, do you hesitate to move forward because you’re unsure if it will be accepted in the market?
• Running out of new ideas and feeling stuck: Have you ever felt that your previously successful strategies are no longer effective, and you’re struggling to develop fresh ideas? In such situations, it’s easy for the entire team to feel stagnant.
• Unsure how to gather customer feedback: Although you understand the importance of customer feedback, do you feel uncertain about how to collect it effectively? Even when you try to conduct a survey, you might struggle with what questions to ask or how to distribute it.
• Sales aren’t meeting expectations: Do you want to identify the issues in your marketing strategies or business plans to make improvements but feel unsure how to proceed? When sales are stagnant, it can be challenging to determine what strategies will be most effective.
• Maximizing impact with limited resources: Do you find developing effective marketing strategies with limited personnel and budget difficult?

These challenges are common topics among professionals in marketing and business planning. However, the solutions to these issues may be simpler than you think.
 

Here’s How You Can Overcome These Challenges

There are several ways to address the challenges mentioned above. Each method has pros and cons, so choosing the one that best suits your situation and objectives is essential.

• Consulting with a professional:

○ Pros: With experts’ insights, you will accurately understand customer needs and generate new ideas. Professionals provide valuable advice on market trends and competitor analysis.
○ Cons: It could be expensive and, thus, less suitable for budget-constrained projects. Reliance on consultants may limit internal expertise development.

• Gathering feedback from customers:

○ Pros: Conducting direct customer interviews allows you to understand their needs and expectations deeply. Hearing specific feedback enables you to create more targeted strategies.
○ Cons: Collecting feedback can be time-consuming and labor-intensive. The quality and method of the interviews can lead to biased data.

• Conducting marketing research:

○ Pros: You can collect extensive market data and analyze consumer behavior and market trends based on data. Combining quantitative and qualitative data allows for deeper insights.
○ Cons: This method may require specialized knowledge and resources, and research tends to be time-consuming and costly.

These methods can be effective, but choosing one depends on your situation. Understanding the pros and cons of each technique will help you find the most suitable solution.

Solve Challenges Quickly with Online Self-Service Surveys

Among the methods introduced above, marketing research is vital for understanding consumer behavior and market trends. However, traditional research methods often come with high costs and lengthy timelines, making them more challenging to implement when resources are limited. When this is the case, online self-service surveys come into play.
Online self-service surveys are an efficient and effective way to address challenges. Here are some of the key benefits:

Benefits:

• Cost-Efficiency: Online self-service surveys avoid the costs of paper and mailing. With available tools, you can create simple surveys without hiring professionals, making it more affordable than traditional research or consulting.

• Rapid Data Collection: Instantly gather data online and monitor real-time results for quick decision-making.

• Flexible Survey Scale: Customize the scale and target of your survey, from small preliminary studies to mid-sized projects.

• Ease of Use: Create and conduct surveys efficiently with intuitive tools like Google Forms, even without specialized knowledge.

• Immediate Data Analysis: Survey results are instantly available in digital format, and AI-powered tools allow for advanced data analysis even without advanced skills.

Given these benefits, online self-service surveys are an ideal solution for addressing various challenges quickly and effectively.
 

Drawbacks:

• Bias Toward Certain Demographics: Since respondents are limited to internet users, there’s a risk of collecting biased consumer data.

• Quality of Responses: The ease of responding online increases the risk of receiving low-quality responses, such as duplicates or fraudulent answers.

To maximize the benefits of online self-service surveys, you must  be aware of these drawbacks and take appropriate measures to mitigate them.

For those who feel a bit anxious about jumping straight into self-service surveys

If you're conducting self-service research for the first time, "Quick Survey" is highly recommended.

◆ Key Features of Quick Survey:

• Rapid Data Collection: Collect data in as little as one business day.
• High-Quality Data: Eliminates fraudulent responses, ensuring accurate data.
• Extensive Target Reach: Access over 60 million respondents across 16 markets in the Asia-Pacific region.
• Flexible Survey Design: Ideal for small to mid-sized surveys, allowing you to set the scale and target of your survey freely.

At GMO Research & AI, we offer helpful content to address the concerns of people new to self-service surveys.

• If you’re unsure what type of survey to conduct or have defined your survey objectives but don’t know how to craft the specific questions, please refer to “Crafting Effective Survey Questionnaires: A Step-by-Step Guide Part 1” and Part 2.

• If you’ve already set your survey objectives and want to start with a quick and easy survey, you can download templates tailored to your research goals here.

Make the Most of Online Self-Service Surveys

Among the various methods available, marketing research is a crucial tool for understanding consumer behavior and market trends. Within this domain, online self-service surveys are an exceedingly efficient and cost-effective option, thanks to their rapid data collection, high-quality data, and flexible survey design. We encourage you to utilize GMO Research & AI's Quick Survey to tackle your everyday business challenges.

Beginner's Guide to Successful Online Survey

Using online surveys is a quick and cost-effective way to understand your target consumer and build right strategies.