Plan your next Japan market research from the perspective of local respondents

Japan is one of Asia’s most valuable and data-rich markets, offering immense potential for global businesses. However, its unique cultural nuances and respondent behaviors make survey execution particularly challenging.

To help international research professionals and agencies better understand Japanese respondents, GMO Research & AI has created a practical checklist for survey designs.

This resource covers:

• Key considerations for survey design and respondent engagement in Japan

• How to adapt language and localize questions effectively

• Cultural insights to understanding respondent behaviors and attitudes unique to Japan.

• Essential checks regarding compliance and data protection

• B2B Research Tips for designing efficient, incentive-appropriate surveys for busy professionals.

Who Should Download

This checklist is ideal for research agencies, insight managers, and marketing analysts who plan or manage online surveys in Japan and want to improve data reliability, localization, and respondent engagement.