What does the 2025 East Asia Metaverse report cover?

Consumer behaviors and preferred virtual brand experiences across China, South Korea, and Taiwan, including AR shopping, 3D stores, and virtual events.

Who should read this report?

Marketing and business leaders exploring metaverse opportunities in East Asia and planning localized engagement strategies.

How were the insights collected?

Through an online survey of internet users in China, South Korea, and Taiwan conducted by GMO Research & AI in 2025.

e-Book

Metaverse Brand Engagement in China, Taiwan and South Korea 2025

Name: GMO Research & AI Metaverse Survey 2025 — East Asia
Creator: GMO Research & AI

East Asia is emerging as an innovative and influential market for the metaverse. GMO Research & AI conducted an online survey in May 2025, exploring how consumers in these three markets engage with brands in the metaverse, offering insights for businesses exploring opportunities in this fast-growing space.

Also read the full article for the Southeast Asian market (Indonesia, the Philippines, Malaysia, Thailand) here.

In this survey report you will find:

Respondents demographics
Full survey result by age and gender
Consumer experience in brand-led metaverse campaigns
Top virtual brand experiences for East Asian consumers