AI Interview-Optimized Respondent Network Rolls Out in Japan - Streamlining Qualitative Research and Accelerating Actionable Insights -

2025/10/01

GMO-Z.com Research (Global CEO: Shinichi Hosokawa), a global brand managed by GMO Research & AI, is pleased to announce the rollout of its AI Interview-Optimized Respondent Network in Japan. This new solution is designed to enhance online qualitative research by enabling AI-driven interviews with opted-in, quality-checked respondents. It will deliver faster, richer, and more cost-efficient insights.
 

Transforming Qualitative Research with AI Interviews

An AI interview is an online qualitative research method where generative AI acts as the moderator. AI conducts interviews and analyzes responses instead of humans. This approach allows respondents to engage at their convenience through text, audio, or video. It removes common hurdles such as recruitment, scheduling, and barriers of time zones and languages.

Already gaining strong adoption in the US and EU, AI interviews are becoming a mainstream method for online qualitative research. With the rising demand for consumers who are comfortable engaging in AI-driven interviews and delivering meaningful insights, the availability of dedicated AI-interview-ready respondents is becoming a key asset in supporting research needs across the region.
 

Why GMO-Z.com Research is Leading the Way

GMO-Z.com Research has a long-standing track record in online research sampling in Japan and across the APAC region. Leveraging our proprietary respondent network and regional expertise, we have evolved its methodologies by integrating AI, establishing a consumer network capable of supporting AI-driven research. Through the development of the AI Interview-Optimized Respondent Network, we provide the following solutions:

• ・Provide actionable insights with more scale, efficiency and depth
• ・Eliminate time constraints from interviews, allowing participation across multiple time zones and languages
• ・Enable flexible formats including text, audio, and video

Features of the AI Interview-Optimized Respondent Network

• ・All respondents have opted in for AI-driven interviews and passed quality checks through prior survey participation
• ・Provide actionable insights faster while minimizing the resources and time demands typical of traditional qualitative research
• ・Rewards are higher than standard surveys to encourage engagement and high-quality responses

Collaboration with AI Interview Tools

GMO-Z.com Research conducted pilot surveys in collaboration with AI-moderated interview tools such as Outset. Through these pilot projects, we explored respondents’ willingness to engage in AI-driven interviews and identified unique challenges specific to this interview style. Insights from these studies have been instrumental in developing an environment that ensures high-quality responses and strong engagement. Going forward, we will continue to run pilot surveys with multiple AI interview platforms, using the findings to refine our respondent offering and expand the scope of AI interview solutions for clients.
 

Expanding into APAC Countries

Building on the foundation of our respondent network in Japan, the rollout marks the first step toward expanding AI interview-ready respondents across the broader APAC region. Through this expansion, we will enable global clients to seamlessly access high-quality insights from diverse markets through AI-driven qualitative research.
 

About GMO-Z.com Research

GMO-Z.com Research is the global brand of GMO Research & AI, supported by GMO Internet Group—one of Japan’s largest internet conglomerates. Operating under the philosophy of “Engaging People around the World,” GMO-Z.com Research provides audience engagement solutions that redefine the relationship between companies and consumers. We leverage a respondent network of over 65 million^(*) consumers across 14 APAC markets, combined with deep regional sampling expertise and advanced AI technology. We deliver reliable insights that power data-driven decisions through qualitative and quantitative research services for businesses worldwide. 

^{* As of October 2025.}