Which Apps Are Opened the Most? App Category Ranking for Thai Female Users Revealed!

2025/09/17

This report, conducted by GMO Research & AI and Z.com Engagement Lab, is based on analysis from the ShareParty Insight behavioral database, focusing on app usage patterns among female users in Thailand.

According to July 2025 data, the most widely used app category is Business & Finance (94%), highlighting Thai women’s strong reliance on financial and business management tools in their daily lives. Following closely are Technology & IT and Communication, both reaching 86%. Notably, communication apps see an average of 9 hours of usage per user per month, reflecting a strong demand for social connection.

One remarkable finding is the Entertainment category. While its reach is slightly lower at 85%, the engagement is striking—female users spend an average of 46.8 hours per month on these apps, far exceeding all other categories. In addition, Social Networking (79% reach, 19.1 hours) and Lifestyle & Dating (78% reach, 8.5 hours) also play significant roles, underscoring the importance of social interaction and lifestyle-related apps in daily routines.

GMO Research & AI and Z.com Engagement Lab will continue to monitor Thai users’ app behaviors across multiple categories, providing regular updates to capture market shifts and evolving consumer needs.

 * Contents in this report were drafted with input from generative.ai