Singapore App Usage Panorama: July 2025 Category Ranking Revealed

2025/10/10

This report, conducted by GMO Research & AI, Z.com Engagement Lab, is based on the ShareParty Insight behavioral database and provides an overview of Singapore users’ app usage patterns across major categories.

According to July 2025 data, the most widely used app category is “Technology & IT” (97%), showing that Singapore users rely heavily on digital tools for information management and related tasks. Following closely are “Business & Finance” (96%) and “Communication” (95%). The former reflects the strong demand for financial and business management, while the latter highlights users’ strong need for social interaction and connectivity — with Communication apps reaching an average of 16.6 hours per user per month.

Notably, “Entertainment” apps recorded a 92% reach, but stand out in terms of depth of usage. Each user spent an average of 32.2 hours per month, far exceeding other categories, underscoring the strong stickiness of entertainment content in Singapore.

In addition, “Social Networking” (81%) and “Shopping” (81%) apps both achieved high reach, with average monthly usage of 17.4 hours and 21.1 hours respectively. This indicates that social interaction and online shopping have become indispensable parts of daily life.

GMO Research & AI, Z.com Engagement Lab will continue to track the evolving app usage behavior of Singapore users, providing regular updates and insights into market dynamics and consumer needs.

 * Contents in this report were drafted with input from generative.ai