Who’s capturing the attention of future car buyers? TikTok channel ranking among Indonesian car intenders revealed!

2025/08/20

This report is produced by GMO Research & AI and Z.com Engagement Lab using behavioral data from the ShareParty Insight database. It focuses on Indonesian consumers who have expressed an intention to purchase a car within the next 12 months, showcasing their top-watched TikTok channels to help brands understand the content preferences of this audience.

According to data from August 2024, KINGABDI tops the list, with an average of 0.13 viewing hours per user per month. DaddyKuliner and MPLIndonesia follow closely at 0.12 and 0.11 hours respectively, suggesting strong interest in food and gaming content. ReizukaAri and sukasukabeta! also make the list, highlighting the diverse tastes among potential car buyers on TikTok.
 

This insight shows that for automotive brands aiming to engage future buyers, selecting the right TikTok channels and content partners can be a key strategic move.

GMO Research & AI and Z.com Engagement Lab will continue to monitor online behavior trends among Indonesian consumers and update our insights regularly, helping brands stay informed on shifting market dynamics and consumer needs.

 * Contents in this report were drafted with input from generative.ai