The entertainment market in Asia is undergoing a major transformation, driven by digitalization and shifting consumer behaviors. Viewing habits for movies and TV dramas are shifting towards subscription services, while online stores are becoming increasingly popular for purchasing entertainment content*. Additionally, social media has become the primary source for discovering and selecting content, reshaping how consumers engage with entertainment.

This report analyzes differences in consumption trends and purchasing channels across various age groups and genders, providing insights into the latest entertainment consumption trends in Asia. Use this data as a foundation to gain a deeper understanding of your target market and develop effective marketing strategies.

*Entertainment content refers to: books/e-books, movies/TV dramas, music, games, and live entertainment.

Read the full article of this survey here.