This report was conducted by GMO Research & AI and Z.com Engagement Lab, based on an analysis of ShareParty Insight behavioral data. It highlights the app category rankings among Indonesian users who have engaged in online shopping within the past year.

According to the behavioral data, the most widely used app category is Utilities, with a reach of 93%, indicating that essential tools remain deeply integrated into daily routines. Streaming Media apps follow closely with a 91% reach and a remarkably high average of 57.3 hours spent per user per month, showing strong user engagement in entertainment content. Business & Finance apps also show a 91% reach, reflecting the needs of online shoppers in managing finances and staying informed about economic matters.　

In addition, both Communication and Social apps demonstrate notable average usage times—18.6 and 23.1 hours respectively—suggesting high levels of digital interaction among this user group.

Overall, these findings offer valuable insights for brands and app developers looking to better understand the behavioral preferences of Indonesian consumers, and can be used to inform marketing strategies and enhance user experience.

• Explore our full report for a deeper understanding on online shopping usage in Indonesia!

• Indonesia Online Shopping Trends: Convenience Drives Near-Universal Adoption, Price Remains the Key Battlefield

 Survey Specifications

• Research by｜GMO Research & AI, Z.com Engagement Lab, ShareParty

  Survey Date｜1 July ~ 31 August 2024

  Methodology｜Digital behavior

  Target Group｜Internet users aged 16-60 in Indonesia

  Sample Size｜613ss

  Editor｜Z.com Engagement Lab / TNL Research

  Review by｜Tatt Chen