Quality Centric Approach
How Are Our Research Panels Formed?
GMO Research & AI's online research panel consists of two distinctive networks:

Proprietary Members
We have built our own membership network, which we manage through our in-house rewards program/app, ensuring the quality of responses.

Alliance and Partnerships
We have partnered with approximately 300 businesses across the Asia-Pacific region that operate membership loyalty programs, expanding our network.
Well-managed online research panels allow for faster response rates, high-quality responses,
and the generation of powerful insights.
How Do We Maintain High Data Quality?
1. We ensure that survey participants are real and unique, through verification procedures, regular quality checks and attribute information updates.
2. Our quality control measures detect and eliminate survey fraud, bots, and ghost completes, ensuring we deliver impartial and representative research outcomes.



All consumer panels adhere to the quality control standards of ESOMAR and JMRA (Japan Marketing Research Association). We have also obtained the P-Mark and the ISMS (ISO/IEC 27001: 2013), and are taking actions to ensure that we are complying with personal information protection regulations.