Online Research Panel in Japan
Reach 36M+ verified respondents for your B2C or B2B studies
SPECIALTY PANELS & DEMOGRAPHICS
|
GENDER |
PANEL | CENSUS |
|---|---|---|
|
Male |
47.3% |
48.2% |
|
Female |
52.7% |
51.8% |
|
AGE |
PANEL | CENSUS |
|---|---|---|
|
15-19 |
7.1% |
5.2% |
|
20-29 |
20.7% |
11.1% |
|
30-39 |
21.3% |
12.8% |
|
40-49 |
20.7% |
16.6% |
|
50-59 |
18.1% |
15.1% |
|
60+ |
12.2% |
39.2% |
COUNTRY DATA
- Real GDP growth
- 1.68% (2023)
- Real GDP per capita
- $46,200 (2023)
- Unemployment Rate
- 2.58%
- Currency
- Japanese Yen (JPY)
- Population
- 123,201,945 (2024)
- Population Growth Rate
- -0.43%
- Urban Population (of ttl population)
- 92.0% (2023)
- Population below poverty line
- 16.1% (2013)
- Agriculture
- 1.0%
- Industry
- 26.9%
- Services
- 71.4%
- Capital
- Tokyo
- Internet Penetration
- 85% (2022)
- Internet Population
- 104,721,653
- Median Age
- 49.9 years
- Birth Rate (/ 1000 population)
- 6.9 births
- Life Expectancy
- 85.2 years
Source: CIA's World Factbook
Why use GMO Research & AI for market research in Japan?
We have over 20 years of experience in the Japanese market and operates Japan’s No.1 online research panel with access to 32 million+ respondents. Our deep local expertise and robust infrastructure help global brands gain reliable, actionable insights from Japanese consumers with speed and precision.
How do GMO Research & AI ensure data quality?
We prioritize data accuracy, reliability, and respondent authenticity. All consumer panels adhere to the quality control standards of ESOMAR and JMRA. Our quality control measures detect and eliminate survey fraud, bots, and ghost completes, ensuring we deliver clean and trustworthy data for decision-making.
Market Insights for Japan
