Online Research Panel in South Korea

Reach 1.5M+ verified respondents from our online research panel in South Korea for B2C or B2B market research.

 

 

South Korea

Republic of Korea

Panel Size:

1,521,000

SPECIALTY PANELS & DEMOGRAPHICS

B2B

Patient

Car & Motorbike
Owners

GENDER PANEL CENSUS

Male

45.6%

49.8%

Female

54.4%

50.2%

AGE PANEL CENSUS

15-19

8.5%

5.0%

20-29

21.4%

14.1%

30-39

23.0%

14.8%

40-49

24.1%

17.4%

50-59

15.8%

18.7%

60+

7.2%

30.0%

COUNTRY DATA

Real GDP growth
1.40% (2023)
Real GDP per capita
$50,400 (2023)
Unemployment Rate
2.70%
Currency
South Korean Won (KRW)
Population
51,486,343 (2025)
Population Growth Rate
-0.09%
Urban Population (of ttl population)
81.5% (2023)
Population below poverty line
14.4% (2016)
Agriculture
1.6%
Industry
31.6%
Services
58.4%
Capital
Seoul
Internet Penetration
97% (2023)
Internet Population
49,941,753
Median Age
47.0 years
Birth Rate (/ 1000 population)
4.29 births
Life Expectancy
83.4 years

 

 

 

 

 

Why use GMO Research & AI for market research in South Korea?

 

 

We have over 20 years of experience in Asian market research and operate an large scale online research panel with access to 70 million+ respondents across 14 regions in APAC. Our deep local expertise and robust infrastructure help global brands gain reliable, actionable insights from South Korean consumers with speed and precision. As an online research panel provider in South Korea, we support reliable sampling for consumer and customer insights.

 

 

 

 

How do GMO Research & AI ensure data quality?

 

We prioritize data accuracy, reliability, and respondent authenticity. All consumer panels adhere to the quality control standards of ESOMAR and JMRA. Our quality control measures detect and eliminate survey fraud, bots, and ghost completes, ensuring respondent authenticity and panel quality for market research.

 

 

 


Market Insights for South Korea

 

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